AMD campaign launched

An AMD campaign has been launched by the AMD Alliance International (AMDAI), World Blind Union (WBU) and the International Agency for the Prevention of Blindness (IAPB).

The strategy aims to provide tools for healthcare practitioners and local organisations to raise awareness of AMD to the general public.

Narinder Sharma, CEO of AMDAI, commented, "We all have a role in preventing AMD and other eye diseases. The toolkit we are launching today at our Regional EU meeting in Rome should in the first place help local organisations and healthcare practitioners develop awareness-raising initiatives for older people who are at higher risk of developing AMD, but also their friends, relatives and carers."

Alan Suttie, Chairman of World Blind Union’s Elderly Working Group and Coordinator of the European Elderly Blind Network, added, "Both NGOs and governments need to recognise the growth in age related sight loss and plan appropriate interventions. This toolkit will help them understand the challenge and plan necessary services."

The toolkit can be found by clicking here.