Refractive surgery marketing tool launched

The Premium Experience Network (PEN), a membership programme designed to enhance the professional competitiveness of refractive surgeons' practices, has been launched by Shareef Mahdavi of SM2 Strategic.

The business tool, which has been developed to assist refractive surgeons to effectively market their refractive surgery practice, incorporates videos, audio, written articles and an interactive blog feature. The material has been designed to be compatible with desktop, laptop or iPhone use, and is delivered directly to members.