With a PhD and fellowship in the therapeutic areas of retina and uveitis, and a current research area of ocular tuberculosis, Dr Luciana Finamor is not your typical internet sensation. However, she has taken Instagram by storm since her first post on the site on the 15th August 2015.
Dr Finamor graduated in medicine at the age of 22 years—which one might consider the median age of the Instagram generation—from the Federal University of São Paulo (UNIFESP), Brazil. She concluded her residence and PhD studies at the same university.
Currently, Dr Finamor is medical assistant at the eye care centre Clínica de Olhos Dr Moacir Cunha and researcher of the clinical research sector at UNIFESP’s ophthalmology department. She has published more than 20 papers in Brazilian and international reputed journals.
However, her experience and expertise cannot easily be detected from her social media page, which currently boasts 18.1K dedicated followers comprising medical students, marketeers and established ophthalmologists. Her focus on social media has always been an appealing blend of real life; candidly photographed for the visual social media platform in an evocative way. This is why, she believes, people follow: because a quote can resonate more than, say, a clinical photo of an eye under surgery.